Market validation starts on day one and then stays as a permanent feature in the life of most startups. In plain language, Market Validation is obtaining a prompt feedback for your products or services from your potential clients before you spend a lot of time and money building the wrong thing.
Importance of market validation is hard to overestimate. Product development, extending your service offering, entering new markets - all requires a clear understanding of the actual client's requirements.
This is a 1-2-1 interactive online class lead by Blue Lakes Accelerator Partner - David Gilgur with 7 years experience in supporting SME and startups new market entry and product development.
What is market validation?
The link between market validation and the Lean approach.
Hypotheses creation and usage
Validation channels, secondary and primary
"Introduction To Market Validation For Startup" Lake is a product-focused accelerator with market validation being a speciality of ours. With a dedicated in-house analytics team, the extensive network of contacts across a wide array of industries and countries we deliver a professional and independent market validations assessment.