Market validation is something that starts on day one and then (one way or another) stays as a permanent feature in the life of most startups. In plain language, this means getting prompt feedback for your products or services from your potential clients.
Importance of market validation is hard to overestimate. Product changes, extending your service offerings, entering new markets - all require a clear understanding of the balance between the actual client's requirements, your product and the problem it solves and the willingness of the decision makers to pay for it.
At this masterclass we will cover the fundamentals of validating your hypotheses, obtaining the feedback from potential clients and preparing for the next stage of your product development.